"Count what is countable. Measure what is measureable. What is not measureable, make measureable." -- Galileo

Sunday, December 16, 2007

Internet Mensuration in General

I'm not the only one struggling with measuring aspects of Web usage. I ran across this quote in a piece referenced by Yahoo!News in which advertising executives were wondering why ad spending isn't higher considering how much time people spend online.

"This industry looks like it can't get out of its own way," said Steve Wadsworth, president of The Walt Disney Co.'s Internet group. "We need measurement of the audience and their use of the system that's clear, simple and actionable for a marketer. You need comparability with other media."

As Internet executives hash over clickstreams, page views and user panels, 2008 is sure to see even more evolution of the way online audiences are measured.
More to come....

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